Higher education institutions and EdTech companies face the challenge of adapting at a pace that keeps up with employment trends, learner needs, and market dynamics. This includes developing and evolving academic offerings, utilizing data analytics to scale delivery, and keeping up with rapidly evolving technological innovations.

Many universities and higher education institutions are grappling with significant financial pressures. This is due to declining enrollment numbers, decreased government funding, and increased operating costs. EdTech companies also face the challenge of maintaining financially sustainable business models in a crowded, turbulent market.

Enabling student engagement and targeted outcomes is a shared mission across the EdTech ecosystem. Universities are contemplating whether to build, buy, or partner with providers to meet their evolving needs to support learners, faculty, and staff. EdTech companies are retooling and evaluating product strategy including technology offerings and services that will competitively differentiate.